Seiko Royal Oak 2024 Buying Guide: What no one tells you

Choosing a watch goes far beyond mere aesthetics; choosing a watch means choosing what it represents, choosing its history...

The Seiko Royal Oak , also known as the SeikOAk, is the subject of much debate, not least because of its resemblance to the Audemars Piguet Royal Oak, a watch that redefined the standards of luxury watchmaking.

Understanding the Seiko Royal Oak debate:

The Seiko Royal Oak attracts attention for its design, reminiscent of the Audemars Piguet Royal Oak, a pioneering watch launched in 1972. This Audemars Piguet model is distinguished by its unique octagonal case, secured by eight hexagonal screws, a true innovation at the time.

This design was conceived by Gérald Genta in one night and marked a turning point in luxury watchmaking, combining robustness and elegance in a high-end sports watch.


This patent protection approach underlines the importance of innovation and creativity in watchmaking, and highlights the issues surrounding design similarities and watch authenticity.

The Seiko Royal Oak, with its similarities, invites reflection on the value of originality and respect for watchmaking heritage.

What's more, more and more sellers are offering Seiko Royal Oak with counterfeit Seiko dials, adding another layer of deception to an already complex situation.

6 Legal alternatives to Seiko Royal Oak

When looking for alternatives to the Seiko Royal Oak, it's essential to turn to options that offer not only comparable design and quality, but also unquestionable legitimacy and authenticity. Here are three watch recommendations that meet these criteria:

1- D1 Milano Ultra Thin :
alternative 2 to Seiko Royal Oak

Priced at €750, this watch is distinguished by its minimalist, elegant design. With its ultra-thin case and meticulous design, the D1 Milano is perfect for those looking for a watch that is both modern and timeless.

2- Maurice Lacroix Aikon Automatic 42mm:
alternative 3 to Seiko Royal Oak

Priced at around €2,150, the Aikon Automatic is characterized by its bold design and excellent build quality. Maurice Lacroix succeeds in fusing refinement with a touch of modernity, making the Aikon a solid option for those who desire a watch that is both robust and elegant.

3 - Alpina's Alpiner Extreme Automatic:
alternative 5 to Seiko Royal Oak

Priced at approximately €1,855, this automatic men's watch combines elegance and robustness. Equipped with an AL-525 automatic movement, it offers a 38-hour power reserve. Its brushed and polished stainless steel case, 41×42.50 mm in diameter, is complemented by an anti-reflective sapphire crystal and a Water resistance up to 200m.

The blue dial, with its triangular motif and luminescent silvered applied hour-markers, is both distinctive and functional, incorporating a date window.

4 -The Cap Camarat Automatic from Michel Herbelin:

Priced at €849, it embodies French elegance with its Swiss automatic movement and horizontal blue gradient dial. Its sleek design is enhanced by an integrated stainless steel bracelet, reflecting the emblematic savoir-faire of the Maison Herbelin. With 100-meter water resistance and a 40.5 mm thick 316L steel case, this watch perfectly combines functionality and sophisticated style.

5 - The Yema Urban Traveller:

Priced at €800, it combines elegance and functionality for the modern urban explorer. Its unique honeycomb-finish dial, refined steel indexes and hands, and 39mm polished stainless steel case underline its sophisticated aesthetic. Equipped with the in-house YEMA2000 caliber, this watch guarantees reliable performance with a 42-hour power reserve. Its integrated bracelet and slightly raised sapphire crystal complete the design, offering both durability and easy reading. It offers an attractive alternative to the Seiko Royal Oak

La Riviera 10746 Baume & Mercier:

is a 39 mm automatic watch, powered by the Baumatic manufacture caliber, designed for adventure and elegance. It is distinguished by its transparent smoked blue sapphire dial and open caseback, offering a sporty look.
This "Swiss-Made" timepiece is versatile with its interchangeable steel bracelet and blue rubber or alligator strap option, underlining its sporty yet elegant character.

These alternatives offer several advantages, including excellent value for money, unique designs that stand out while respecting watchmaking heritage, and above all, peace of mind about their legitimacy.

Why avoid counterfeits?

Buying counterfeits may seem attractive for their lower price, but these apparent savings conceal considerable risks. Firstly, the quality of counterfeits is often far inferior to that of the originals, which can result in failures and reduced durability. So you could be in trouble if you buy a Seiko Royal Oak.

What's more, buying a counterfeit Seiko Royal Oak violates intellectual property rights, which can lead to legal consequences for the buyer. By choosing authentic watches, you are supporting the art of watchmaking and helping to preserve its heritage.

Buying advice for collectors and enthusiasts

For watch enthusiasts, the purchase of a new timepiece is an exciting moment, but one that requires reflection. Here are a few tips to guide you:

  • Research: Before you buy, find out everything you can about the watch you're interested in. Consult forums, expert reviews and articles to get a clear idea of its quality, history and value.
  • Consult specialized forums: Watch enthusiasts' forums are a mine of information. Members share their experiences, opinions and sometimes even warnings about counterfeits.
  • Verification of authenticity: Make sure the watch is genuine by checking its serial number with the manufacturer, and requesting a certificate of authenticity.
  • Warranties and after-sales service: A quality watch should come with a solid warranty and reliable after-sales service options. Check these points before you buy.
  • Buying from reputable vendors: Choose official boutiques or authorized dealers to avoid unpleasant surprises.


Buying a watch is a personal choice deeply rooted in an appreciation of watchmaking art, history and technology. By choosing authentic and legitimate models, such as the suggested alternatives to the Seiko Royal Oak, you're doing more than acquiring a watch; you're embracing a piece of history, craftsmanship and tradition that transcend the mere object. Authentic watches connect you to a global community of enthusiasts who value integrity, innovation and excellence.

At BBmod, Seiko Royal Oak watches are not part of our catalog. We focus on a different range of authentic watches and accessories.

For those looking to enhance their collection with unique, high-quality watches, you can request a personalized watch directly from my boutique.

Back to top